Born 40 years ago from the union of a dozen independent hardware retailers in the Orleans region who joined together under the name of ANPF, Mr. Bricolage is strengthening its presence in Morocco with a new opening. Indeed, the brand specialized in home and garden renovation and embellishment has announced the opening of its 8th point of sale in Morocco and 5th store in Casablanca.
A Group with a global reach
As of June 30, 2020, the Mr.Bricolage Group had 855 points of sale, under brand names or affiliates. 305 stores under the Mr.Bricolage banner (292 in mainland France and 13 in French overseas departments and territories), 69 stores under the Mr.Bricolage banner in 9 countries (Andorra (1), Belgium (44), Bulgaria (11), Cyprus (1), Ivory Coast (1), Macedonia (1), Madagascar (1), Morocco (7), Mauritius (2)), 106 stores under the les Briconautes banner and 375 Le Club affiliated stores.
In 2020 – the year of the brand’s 40th anniversary – the Group will continue to develop its network of stores under the banners and affiliates to achieve its ambition of reaching 1,000 points of sale by 2028. In Morocco, Mr.Bricolage currently has 8 points of sale: Casablanca (5), Marrakech (1), Tangier (1) and Agadir (1). The Group entered the Moroccan market in 2005 with a first opening in Casablanca. The latter is supported by the brand partner Brico Invest and its manager Majid Benjelloun.
Building on the success of its first points of sale, the Group continues to develop its network of stores in the country. Indeed, almost one year to the day after the previous one (November 8, 2019), Casablanca welcomes its 5th Mr.Bricolage store. The new establishment, which opened its doors on Thursday, November 19, employs 17 people. Located in the city center, it has a mezzanine and a total area of about 700 m². Mr.Bricolage offers a technical and decorative offer, garden and open air design. He welcomes his customers 7 days a week from 8:30 am to 8:30 pm.
“Our objective is to find the best positioning on each of the markets by bringing our know-how to our partners. “Yves Puddu, Director of International Development.